W12 Raid Bug Spray Ad

I like this design because of its effectiveness to convey the idea of how good Raid bug spray is and how this design makes you think about the meaning of the advertisement by just showing a red arm and allowing you to identify that Spiderman is on the ground. I believe the target audience to be men ages 40-50 who enjoy or used to enjoy Spiderman. The concept of this design is to have Spiderman knocked out on the floor and illustrate this by showing his hand limp on the ground. This shows how the Raid spray is so effective and strong that it can knock out or kill Spiderman and who's Character happens to be based on a bug. This advertisement could be seen as a quick commercial on TV to show viewers the effectiveness of Raid or on websites or blogs as an advertisement picture on the side of the website.