W1Lego Imagination Design

I love this design because it demonstrates how powerful the imagination of a person's mind can be. It shows how someone may build a small structure with LEGOs and still have a incredible time by using their imagination and maybe imagine their structure as a real plane. This design is most likely found on posters in stores and online associated with LEGO social media accounts. Many people can remember a time when they were playing with LEGOs, building something amazing and imagining it as the real thing and having so much fun. I believe the target audience to be parent's, even more specifically dads, who have a upper middle class income and are around 25-35 years old of children ages 3-12.From this design the parents of these kids can see how LEGOs foster imagination for their children.