W21 LeBron James Logo

I like this design because it is a simple design that uses three shapes to show meaning and be very symmetrical. I believe the target audience for this logo to be males ages 10-20 who enjoy playing basketball. The concept of this design is to have a very block-like L shape to represent an L and then another shape horizontally flipped to represent a J because this is LeBron James’ logo and those are his initials. Also, there is a crown shape in the middle of these letter shapes to represent his nickname “The King” and keep the design symmetrical. This design could be found in many places dealing with the LeBron James brand including on every LeBron shoe that is designed and sold and on any social media accounts that represent

the LeBron James brand.