W7 Seatbelt Safety

I like this design because at first you see the skeleton of a human but then you recognize the seatbelt and it gets you to think. This x-ray is obviously of bones that are clearly not in the right place and this poster illustrates the reason well, that if you don’t wear a seatbelt you could be like this and it is dangerous. I believe the target audience to be people who ride in cars fairly often ages 15-35. This is because these types of people are prone to being more rebellious and not wearing their seatbelt and they also are dying more often to car crashes because they are fairly new drivers and are young. The concept of this design is simple, it states how it is dangerous to not wear a seatbelt. It does this by having an x-ray of a skeleton and the spine bones are replaced with an unbuckled seatbelt as it shows the torso and hips detached as to say this is what could happen if you do not use your seat belt. It also shows by doing this that if you had your seatbelt buckled your body would stay together. I would hypothesize that this design would be placed on social media sites were young people often visit as well as billboards on roads and highways that would make people think twice about not using a seatbelt.